Hello there BEAUTIFUL! Happy Wednesday! This weeks Rewrite Beautiful has asked “What is BEAUTIFUL” the answer? Creativity! What makes Rewrite Beautiful different is that we don't believe in cookie cutter molds that claim to be BEAUTIFUL. We believe in creating your own mold! Why? Cause we're artsy-kids who like push the envelope and obnoxiously practice our pirouettes in Art Museums just cause we can!

So this week were focusing on all elements of artistic creativity as beauty. Lucky you cause you get to see some of our BEAUTIFUL friends in action! Today, BEAUTIFUL is SINGING. Now if you asked me what my beautiful attributes are vocally I would have to tell you they are #1. Screaming in public just to make my friends laugh and also just in case anyone didn't get their cardio for the day and need some blood pumped to their heart # 2. Talking; cause I love to talk about all of my BEAUTIUL friends and how much they inspire me! But, singing...singing ain't my BEAUTIFUL gig! But, that's okay cause I have other stuff that makes me BEAUTIFUL. But, dude do I appreciate some lungs on a lady! I think singing is such a BEAUTIFUL attribute in a girl because #1.) It shows hard work to memorize the words to a song, learn the tune and beat #2.) The dudette has to have some serious courage to stand up in front of a group of people and entertain!

 So let me introduce you to a BEAUTIFUL friend of mine named MacKenzie. MacKenzie is one of my amazing art students and in only 9 years of life has already shared so much beauty with others through her singing. MacKenzie will be performing the song Lean on Me. I know... seriously... if the scenario were any cuter she'd be a cupcake! I love that she is singing this song cause it's just the ooey gooey goodness of what Rewrite Beautiful is about!  Enjoy her BEAUTIFULness and please leave your applauding comments below in the comment section.....

Posted: Jul 14, 2010


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Sometimes I listen to live music that is so stinkin' BEAUTIFUL that it literally feels like my brain is getting a massage....

Sometimes I go to see my friends perform dance routines that are so BEAUTIFULLY choreographed that my neck gets stiff, from being so mesmerized by the performance.....

Sometimes my Art students have so much BEAUTIFUL humor, laughter and joy to share that my cheeks hurt from laughing so hard....

So I beg the question.... If beautiful can't be found in the size of your jeans where do you think it's found? Wanna hint? It starts with a "C". It's found in your creativity.  The most BEAUTIFUL girls I know spread their beauty with creativity: dancing, singing, laughing, leading, designing, baking, cooking, writing, volunteering and many more things that end with "ing"....

This week I'm gonna show you a couple of BEAUTIFUL girls I love; I'll show you how they make the world a more BEAUTIFUL place with their creativity. The first is Nancy.Nancy is the daughter of Suresh Kumar, the Pastor and Founder of Harvest India. I met Nancy on a Mission trip to India last December. Though she is only 3 years old and could only speak a few words of English she left a lasting impression on my friends and I. Her BEAUTY is magnetic she constantly makes people laugh with her sass, humor and creative dancing. Check out some of her BEAUTIFUL and edgy moves here...


Posted: Jul 13, 2010


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Artist: GraffRoots

Last week we did our first Rewrite Beautiful Street Art lesson with a group of girls ages, 6 to 10. I was rehashing the highlights of the lesson with some girl friends this weekend over a soy milk chai. I told my gal pals about the part where I tell the kiddo's, "I believe being beautiful has nothing to do with the way you look and has everything to do with the way you act. We're gonna make some art that says I'm beautiful and you're beautiful and then we're gonna put it outside as a statement saying, 'We  dont' care how every body else measures beautiful. We're beautiful, we know it and don't need anyone to tell us so." My friends  looked at me with wide eyes and asked, "And what did they say? Did they dig it?" I wanted to say, "Duh." but then I remembered this isn't 1994 and I'm not a jerk so I said, "Well heck yeah!" The kiddo's said, "Party - on! Let's go! Where's the spray paint?"


I was surprised at the shock of my friends to hear how open the girls were to this concept. I then realized as women in their mid to late 20's, we have it ingrained in us what beauty is, the same way we have it ingrained in us the color of blue jeans. I felt I needed to elaborate so I told them, "Ya know, I think the kiddo's get it because at their core, (at the core of us all really,) we all want to be loved for WHO WE ARE not WHAT WE LOOK LIKE. We all know it's wrong to judge people based on their looks. I think the kids grasp this because it's one of those inherent truths we're born with, kind of like the truth that murder and stealing are wrong."


The diet and beauty industry are a powerful multi-billion dollar force out there. Though they are a contributor to body dysmorphia and Eating Disorders, I dont' consider them the problem (You can read more about that on my other blog here) The problem isn't them... it's ALL OF US. We go against our inherent belief that WHO WE ARE is  beautiful enough and find ourselves lost in a desert. Pursuing beauty isn't just some fad diet you go on for a summer, it's really a betrayal of the soul. It's turning your back on who you were created to be and thinking, "The body I've been given is wrong.I know better, I'm going that way. Peace Out." The sad thing is the other way never holds a beauty that is good enough. So girls just end up in that desert, starving chasing the mirage of beauty that they just can't find, because their looking in the wrong place for the wrong thing.


So, I don't find it too odd that 6 and 10 year olds are so amped to Rewrite Beautiful...because if we are truly honest with ourselves we all desperately want out of the desert and the freedom to Rewrite Beautiful too.


You're Beautiful!


Posted: Jul 11, 2010


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I was up in San Francisco a couple of weeks ago. Visiting by Beautiful little sister, Sessa and checkin' out the Street Art Scene for some Rewrite Beautiful inspiration....before I show some of the highlights I have a couple of sidenotes:

1.) To my conservative Irvine peeps - No, Rewrite Beautiful does not plan on "Tagging" the Orange County area. We always create "movable" pieces of Street Art. We would never think of messing with your beige color scheme, beauty is in the eye of the color swatch holder and you rock your beigeness all you want!

2.) To my liberal San Francisco peeps - Yes, if you want Rewrite Beautiful to do some galatically, cool Street Art that takes up an entire city block with neon colors we are down like China Town!

For the rest of ya'll.... kick it and enjoy the show!

Street Art: San Francisco, California

Street Art: The Mission, San Francisco California

Street Art: San Francisco, California - The Mission

Street Art: San Francisco, California - The Mission

Street Art: San Francisco, California- The Mission

Street Art: San Francisco, CA - The Mission

Street Art: San Francisco, California - The Mission

Street Art: San Francisco, California - The Mission

Street Art: San Francisco, California - The Mission

 Theres so much more that I couldn't put up here. If you're up in the San Fran area I suggest you get a skateboard in order to see it all. It's the best way to cruise the streets and simultaneously check out the Street Art Scence. Pick one to your fancy: Rainbow Lovin, Musical Tunes or Hard as nails:

Art - San Francisco, California

 On the way back to So Cal. my little Sis, Sessa and I stopped at Swanton Farms for some Strawberry pickin'! I've never been Berry Pickin' but I loved pretending I was Strawberry Shortcake in the process...

Skipping to Berry Land...

Checkin' out the merchandise...

Tasting the merchandise...

Wearing the merchandise...Such a versatile product!

Homeward bound! And back to the Rewrite Beautiful Headquarters!

Posted: Jul 5, 2010


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When you're starting a non-profit it's very much like starting a company. There are many round table discussions and darts thrown at the question, "Who are we?" "What's our brand?" "What's our product?" Who is our niche supporter?" Growing up in the non-profit world I understood that you could go two routes a.) The "look at the starving babies! Help them!" route or the b.) "Lets a build a house and hug it out!" I prefer to hug it out. I have spent a lot of time listening to non-profits talk about the dark side of man and I wanted REWRITE BEAUTIFUL to focus on the positive: Changing how girls see beauty in themselves, using Art as the vehicle to do so and building communities of girls who believe they have more to contribute to the world than what they look like.

The truth is there is a very real and dark side to the REWRITE BEAUTIFUL mission. We are established today because we saw a need in the 7  million girls in the USA alone who are currently in a great deal of pain, depression and suffering from an Eating Disorder. I was so blantantly reminded of that  while I was doing some research on Google this evening. I was trying to google "How to be better non-profit" When all of the sudden I saw the defaults  (What is Googled most often) with that phrase "How to be b.." You can see the phrases below.

I dont' know what this does to you, but my eyes watered and my heart sunk when I saw this. The fact that there are enough people out there Googling "How to be beautiful" and "How to be bulimic" that it defaults to this phrase just gives me a great deal of sadness and a heck of a lot of ammo for the week. I mean REWRITE BEAUTIFUL says that being "beautiful" consists of how you treat other people. Yet there are hurting people out there looking for "beautiful"  in places they will never find it.

When it comes down to it, I'm not a branding guru. I don't know what's going to make any of you guys care about the 7 Million girls in the US with an Eating Disorder. I am just one person who can see a problem and do my best to make it better. I think we can all do that. I encourage you guys to notice when your eyes water and heart breaks this week and to do one little thing to make it better.

Posted: Jun 28, 2010


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Kjerstin is a Girl that can Go! (All the way to India!)

Imagine that you have flown the 30 hour flight to India. You have taken the 9 hour bus ride from Hyderbad to the small town of Tenali in Andrha Pradesh, India. You are now in front of a crowd of starving, sick and desperate Indian people. You are passing out bananas and bread to small children and the thought in your head isn’t “smile and hug the children” it’s “I feel fat. I wish I didn’t eat breakfast. I want to purge.” This exact predicament is what an eating disorder does to a girl. No matter where she is or the circumstance she is paralyzed in her thoughts. She is a girl that can’t go beyond her thoughts and definitely can not help others.

 This is why Rewrite Beautiful is Changing how girls see beauty in themselves. If a girl does not see the beauty in herself she can not help others to see the beauty in themselves. There are millions of girls today that are not only paralyzed from helping people in other nations, they are paralyzed from just being present for their families. There are girls who stay locked in their rooms because they don’t like the way their jeans look on them. We believe no one deserves to hidden from the world, no matter what they look like in their jeans. The world misses out when these girls are not present. This is why we are trying to create Girls that can Go and use their talents, passions and education to help others in need.

 When girls are healthy and outside of their bedrooms and not obsessing about the size of their jeans they do amazing things and start amazing organizations like these:

 31 Bits  www.31Bits.com

Founded by: Brooke, Alli, Anna, Kallie

The Go: A mission trip to Uganda

Vision: 31 Bits works with women inNorthern Uganda. The Ugandan women make awesome jewelry that is sold here in the US. The money is sent back to the women so they can sustain their lives. 31 Bits "strives to build a loving community that cares for individuals’ spiritual, mental, emotional, and physical needs."

 International Princess Project  www.intlprincess.org

Founded by: Shannon Keith

The Go: A mission trip to India

Vision: IPP helps Indian women get out of prostitution by giving them the opportunity to learn a new trade, Punjammie making! These women make gorgeous Punjammies (Pajama pants made out of beautiful Indian fabric). The women once enslaved in the sex trade not only have the opportunity to support themselves with a skill and dignity, but they also are provided a place to live and to heal in body and spirit and to live lives of freedom.

 Isanctuary  www.isanctuary.org

Founded by: Stephanie Pallaro

The Go: A mission trip to India

Vision:  iSanctuary exists to provide opportunities for girls who were formerly in the sex trade to grow, gain restoration, and eventually sustain themselves by earning an income as they reintegrate into society.  Another awesome jewelry making venture...iSanctuary gives the girls the opportunity to create jewelry that is sold in the US and the profits are sent back to support them. "Education and vocational training combat one of the most significant factors that make women and girls vulnerable to trafficking and poverty." Just a little FYI: Many women in 3rd world countries go into the sex trade because they have no education thus they have no skills and selling their bodies is the only job available for them.

 Iam Hope and Healing  www.iamhopeandhealing.org

Founded by: Hallie Kotrla

The Go: San Diego, California

 Vision: I AM is a safe and secure place for women and men who struggle with anorexia, bulimia, compulsive overeating, binge eating disorders and body image issues, as well as any associated problems related to these areas. IAM helps newly recovering ED survivors find Sober Living, Sponsors, Meetings and a community of support.

This is just a glimpse of what Girls that can Go do. It takes a ton of work to start and run organizations like these. I hope these girls inspire you to either get healthy enough to Go or support girls that Go.

On an Inspirational note: Harvest India is a non-profit organization based in Southern India that helps every person under the Indian sun in need in the name of Jesus Christ. The pastor, Suresh Kumar is visiting the US right now. I ran into him the other day. He asked me about Rewrite Beautiful, I told him about us going into schools and changing the way girls see beauty in themselves, he was excited. Then I told him that the vision is that these girls would eventually turn into women who are equipped to Go to India and serve other women. I got a classic, thumbs up from Suresh, a head nod and a “Good job man! God job!” If I do say so myself, “Right on!” I hope all of you girls know that you have something in you that you need to GO and give to others, small or big you have it to share. And I hope all you boys keep encouraging all us gals to GO and be the women we were created to be.

Posted: Jun 8, 2010


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Happy Tuesday Beautiful People!

I gotta tell you about another Beautiful cause out there that is about Changing the Story....For those of you who are still buying you're V-necks at American Apparel...you need to stop ;) Cause theres a new kid in town with a cause!!! ever/after is a beautiful, California casual clothing brand right here in Newport Beach, CA. Besides having simply awesome baby v-necks for the kiddo's and 'rents the foundation of ever/after is "Change The Story". They donate 25% of every item you purchase to the cause of your choice. With the purchase of some basic kids clothes you can "Change the Story" in a childs life in Santa Ana, Africa or Mexico. Cool deal eh? They have kicked off a campaign asking "How do YOU change the story" and they featured REWRITE BEAUTIFUL! It's so rad that so many people are stepping up to redefine "Beautiful" and what "ever/after" looks like... Check out our story on their blog here (and send in your own BEAUTIFUL story!)


Posted: Jun 1, 2010


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I about choked on my scalding hot latte from Kean when my friend said to me, “Why should I care about those girls with Eating Disorders? That’s not my problem. That’s their parents problem. I adore you Irvina and I will always support everything you do, but I could care less. Don't get me wrong, I think what you're doing is cool, but it’s just not relevant to me.”

I rebutted, (and sort of shrieked) “But, how can you say that?!?!  You have a wife and a mom and a sister?”

He said, “Yeah, but their healthy. This doesn’t effect them or me.”

I sighed and out of the corner of my eye I saw my friends beautiful wife in the distance a confident, beautiful woman that knows she has value in all the many facets that make her “beautiful”. And then I sat up in my barstool and said,

“And THAT is exactly why you should care.”

With a smirk he said, “You have the floor my friend.”

I explained, “Imagine if your beautiful wife didn’t think she was so beautiful? What if she was constantly talking about how much she needs to lose weight, asking you to confirm her beauty and was so insecure about her physical appearance that she feared food? What if she wouldn’t eat out at restaurant with all of our friends? What if instead of spending her day rehabilitating people to health she instead obsessed about her waist line and bra size? How would that affect YOUR marriage? How would that affect YOUR life? What if your mom avoided you by constantly making excuses that she had to go to the gym and never shared some chocolate chip cookies with you? How would that affect YOU? And what if growing up one of your sisters refused to eat her breakfast, lunch and dinner?  How would that have affected YOUR childhood?”

 I have had a handful of people ask if REWRITE BEAUTIFUL is a  religious organization I say, “Well, yes and no.” We did not file as a church or religious organization because we want to first and foremost be inclusive not exclusive. We know that Eating Disorders are universal and we want the ability to REWRITE BEAUTIFUL  to be pen to everyone and anyone. But, the yes comes in where we believe that every human being is a unique creation. Every woman on this earth is someone’s daughter, someone’s sister, someone’s mommy, someone’s aunt and someone’s friend and REWRITE BEAUTIFUL knows that a girl with an Eating Disorder can’t be the unique girl she was created to be while she has a gnarly diseases taking her down.

 So if you wonder, “Why should I care about THOSE GIRLS?” I ask that you think about a girl you absolutely adore...A girl who makes you smile....whose laugh is contagious... and imagine that girl present in body, but dead in spirit and I think you’ll have  your answer. This is the girl I think about...


Her name is Ever. Ever played a huge part in establishing REWRITE BEAUTIFUL in that she helped the vision for it to actually take place...I used to rock her to bed when she was a newborn baby. I would look at her, this tiny person who was happy, serene and playing with my hair (when she was supposed to be falling asleep) and I just knew that I didn't want her to ever believe that she was anything less than beautiful. It's because of Ever, that I care about THOSE GIRLS?  How about you? Who do you want to REWRITE BEAUTIFUL for? I look forward to hearing...

Kiss, Paint, Create!


Posted: May 28, 2010


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 Hey ya'll! I've been spending alot of time networking with people and trying to get the word out there about REWRITE BEAUTIFUL. I have found that when I explain that REWRITE BEAUTIFUL is changing how women see beauty in themselves using Street Art I hear an overwhelming amount of men say, "I wish you did this for boys too. We really need it. You would be surprised how many men struggle with body image issues."  

 Believe me, I know the stats state that there is 8 million people in the United States suffering from an Eating Disorder, and of that number 10% are men. (It's estimated that the percentage suffering that are men is far higher, but because of the old fashioned idea that this disease strikes only women, few men come forward to find the help they deserve.) Though at this time REWRITE BEAUTIFUL has our hands full just helping women change the way they see beauty in themselves we want to do something for the "Beautiful Boys" out there. We also hope to implement some programs for the lads once we get the programs rolling for all the ladies...as the old saying goes, "Ladies first." ;)

In the meantime I'd like to give some props to some very awesome and "Beautiful" men who have helped REWRITE BEAUTIFUL over the past couple months. Without their donation of time and talents we might still be sitting on the idea and not in action. Just like women, beauty in men doesn't have to do with their bulging biceps, rock hard abs or chiseled face, BEAUTIFUL is found in the way they give of their time to charity, speak respectfully to their wives, run their business with honesty and live out their faith with humility. Yes these guys are all hansom but it’s who they are that makes them Beautiful People that we are proud to work with.

Ari Glick

Ari Glick of StudioAG

Ari is an artistic, sweet, coveted Graphic Designer from the Bay Area and does some gnarly work for the Golden State Warriors (and he's single ladies ;) Ari was kind enough to help us hash out a temporary Rewrite Beautiful Logo while we get the Rewrite Beautiful website created. To see more of his work visit his website at www.ariglick.com/.print.html

Gary Winston

Gary Winston of ever/after

Gary and his wife Christy are rad clothing designers in the "Purchase with a Cause" industry in Newport Beach, California. They have started a new wave of California Sufer Cool baby clothes that give 25% of their proceeds to charities around the world. Gary is currently helping us figure out the logistics of making the REWRITE BEAUTIFUL T-Shirt line. A very down to earth guy for his level of accomplishment and expertise. Check out out www.everafterclothing.com

Jeff Gideon

Jeff Gideon  of  ROCKHarbor

I don't know anyone who meets Jeff and doesn't want to instanly be his BFF. Jeff is one of "Chief Operating Dudes" on the Communications Team at ROCKHarbor Church in Costa Mesa, CA. Jeff has helped sculpt the REWRITE BEAUTIFUL vision into something tangible that will actually change womens lives and he has put up with me and my huge Vision Boards and Run on sentences (It takes a saint!) Check out his work all over this website www.rockharbor.org

John Clanton

John Clanton of The Art of Manlilness

John is an Engineer/Future Pastor/Networker/Rockstar in training! This man has pulled together photographers and web designers to make REWRITE BEAUTIFUL change the way women see beauty in themselves. A deep thinker and avid coffee drinker, John reminds us to enjoy all the work that goes with this campaign. Find John on: http://community.artofmanliness.com/

Milan Rousset

Milan Rousset of Furniture From Home

Milan is an Entrepreneur and mentor extrodinnaire from Newport Beach, CA! He has helped immensely with making REWRITE BEAUTIFUL a professional and polished organization to our donors. No wonder his own business is such a success! Check out: www.furniturefromhome.com 

Travis Uhl








Travis Uhl of Furniture From Home Travis is that Christian surfer dude who just ripped a wave in your face in Newport Beach, CA...he makes up for his antics by being our paintbrush counting Accountant. Travis has helped form the REWRITE BEAUTIFUL budget for the next 3 years and hashed out legal jibber jabber with our buddies over at Gibson, Dunn and Crutcher. Check out some of Travis other "bean counting" ventures at : www.furniturefromhome.com

Posted: May 24, 2010


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It's an exciting and eye opening thing telling people about the REWRITE BEAUIFUL Street Art Project. When people ask, I usually press the play button on the Mission Statement and say, "Just because Street Art isn't in a gallery doesn't mean it isn't valuable and equally just because a woman doesn't look like  a magazine cover doesn't mean she isn't beautiful"  The usual response is "Wow! That's so controversial!" , "How cutting edge!" or "God bless you!" I mean, the vision for REWRITE BEAUTIFUL came from knowning a CHANGE needed to be made in the definition of women's beauty and Eating Disorders have to be stopped, but I guess the sensitive artist in me is sad to hear how bad it really is. How far out this simple idea of restoring beauty in women really is and that this mission is going to be a challenging one. I question, "At the end of the day will women really believe that they are worthy outside of their appearance?" "

Then I go and teach an Art Class and I'm given a good dose of HOPE. While I'm passing out oil pastels my four year old student Ayden, put his hand over mine and said:

"I love you REWRITE BEAUTIFUL Woman!"

I said, "Oh is that so? Tell me, why do you love me? "

He said, "Because you help me with my work!"

Curious I said, "Who else do you love?"

Ayden: "My mommy!"

Me: "Why?"

Ayden: "Because she plays with me!"

Me: "Who else do you love?"

Ayden: "My daddy!"

Me: "Why?"
Ayden: "Because he gives me hugs!"

Me: "I love you too Ayden :) "

Today I was reminded by a four year old that deep down, in the core of ALL OF OUR SOULS we love eachother not because we're pretty, but because of the way we treat eachother. We love our teachers because they're kind, not because they're pretty. We love our mommy's because we know they care about us and play with us, not because they're pretty. And we love our daddy's because they make time for us and show affection, not because he has nice pecks.... On that note, as one of my favorite mentors from Furniture From Home would say, "Back to work!"


Posted: May 20, 2010


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